The workshop Domain Brandability 2016 will be held on October 17-19 2016 in Munich, Germany.

This three-day event in relaxing atmosphere of the Bavarian capital, will bring together domainers, web developers, SEO & SEM practitioners. Assigning a premium domain name based on thorough keyword research to a high quality website can make a difference between success and failure of the online business. Brandable and memorable domain names represent the heavy trafficked and upscale part of web real estate. Participants will learn how the domain management tools can be used to enhance and promote brand awareness.


Generic is Brandable

Keywords are major currency of digital economy and exact match domains are primary web real estate. Keyword research and analysis is a must for effective online marketing, intellectual property protection and brand positioning. The right choice of words defines how your brand to be portrayed and perceived. Just like the banal adage “A picture is worth a thousand words” the entire idea of exact match domain branding refers to the notion that a complex idea should be conveyed in the most laconic way. When you buy a brandable domain name, you buy a business.